Goodman & Co. presents  ·  now casting founders

I work with founders as a co‑producer to make their business stories come true.

Jason GoodmanProducing Partner
How it works

Your next quarter, planned like a television season.

Fun to do, easy to follow, and it never goes stale.

We define your story, together.

Two core workshops with me to set your mission, your vision and the key storylines for your quarter.

We map out your season.

We break each storyline into episodes and story beats, map the whole quarter, and I set up your Next Season™ platform so you can follow, share and track it.

We meet in the Writers’ Room, every week.

Weekly sessions keep the story moving, and a bigger episode review each month shows what’s working.

We look back, and set up what’s next.

Our end-of-season reflection: what happened, what we wrote, and what needs to change in the story. Then we start setting up your next season.

Two ways to start

Share your story with me.

Whether you’re a founder or you run a program for founders, it starts with a conversation.

Jason Goodman laughing with a founder in a working sessionFor founders
Free · one-on-one

Share your story.

Let’s find a time for you to share your vision and your goals for the months ahead, and to see what it’s like to work together.

  • Honest storyline sharing
  • We go deep, right away
  • We explore how our stories collide
What a season includes ↓
Founders working through story cards at a Goodman & Co. workshopVenture Programs
Free · 60 minutes · on-site or remote

Book a workshop.

Your Neverending Story™ is a free introductory workshop on using the power of story to transform and grow your business. Your founders leave with:

  • Frameworks to explore
  • Experiential exercises
  • A foundation to own their story
See the workshop →
Hear my storyWho I am, and why I work with founders this way.Meet me →
Now playing

Founders in a season right now.

The opening screen of each founder’s season, the way they see it. What they’re working on stays between us.

For the first time my whole plan fits on one screen, and I actually look forward to opening it.
Alyssa KerbelFounder, LimitLyss
Draft quote · waiting on the founder’s own words
DraftEach founder signs off before this goes live.

I stay in it with you, all season long.

Created byYou
Co-produced byJason Goodman
FormatNext Season™
Written inTwo core workshops, side by side
Mapped onThe Story Map, one quarter at a time
Every weekAn hour together in the Writers’ Room
Every monthAn episode review, together
Between sessionsA call or a text away
Additional crewSenior talent from my network, when a storyline needs more hands
StarringYour team
Filmed on locationWherever you work
Running timeOne quarter, at one price per season
A production ofGoodman & Co.

What will your next season be about?