Next Season™ is a creative & story-driven system to set & reach ambitious business goals.
I’m on a mission to help founders reach their goals using the power of story.
Across every product I’ve helped build and every OKR workshop I’ve run, the breakthroughs kept coming from the same places: storyboards, story maps, user stories and empathy. Story was the technology that made the difference, and the reason the goals actually got reached. So I built a way to plan with it.
The founders who pull ahead are the ones whose team, customers and investors can all repeat the same story. It is a planning tool, and it is a competitive advantage.
people joined Dropbox's waitlist in a single day, up from 5,000, after one short video told the product's story.
Dropbox, 2008 · via TechCrunchis what Salesforce paid for Slack, a company its founder rallied around one pre-launch memo: "We Don't Sell Saddles Here."
Salesforce, 2021growth in Microsoft's market value, from about $381B to $3T, in the decade after Satya Nadella rewrote the company's story.
Computerworld · Reuters, 2024Brian Chesky borrowed the storyboard from how Disney made Snow White and mapped the whole guest and host journey, frame by frame. The story showed that the moments that mattered most happened away from the screen, and it reset the company's roadmap.
Airbnb · Fast Company, 2012Every new product starts as a press release and FAQ, written before any code. Kindle and Prime both went through it. If the story does not hold, the project does not get built.
Working Backwards, 2021Launched by casting installed software as the villain, complete with a red "No Software" logo. That one story helped create the SaaS industry.
Marc Benioff, Behind the CloudPitched design as a multiplayer team sport, then built the whole product around that story. Adobe later agreed to pay $20B for it.
Adobe announcement, 2022Next Season™ gives your company the same advantage. One story, written together, that every goal and every week runs on.
Five parts, one quarter. Open each one to see what happens and what you walk away with.
We write the story of your business: your mission, vision and values, on one page your whole team can say out loud.
You walk away with your Series Bible.
Priya turns first-timers into regulars.
B
Sam builds a coaching program people line up for.
C
Jordan opens location two before winter.We choose what this quarter is about: three to five storylines, each with a lead and a finish line everyone can see.
You walk away with a cast and a clear goal for every storyline.
We break every storyline into episodes and story beats, month by month. Then I set up your Next Season™ platform so your whole team can follow, share and track it.
You walk away with the whole quarter, mapped and live.
An hour together every week to move the story forward, and a bigger episode review at the end of each month to see what’s working.
You walk away with a season that keeps moving, and me in your corner the whole way.
We look back at what happened against what we wrote, and decide what needs to change in the story. It becomes the raw material for your next season.
You walk away with the first draft of your next season.
A season is one quarter with me in your corner, at one clear price.
One focused quarter, written and run together.
Get one quarter free when you buy the full year.